1. To nurture body, mind and soul by retreating customers with freshly brewed organic coffee and organic meals.
2. To grow into a luxury lifestyle brand of organic coffee by providing the ultimate café experience with the highest quality products, the most convenient contemporary stores and friendliest staff and best value.
3. To become a globally leading purveyor of the finest specialty-coffee while maintaining our local presence in Australia by promoting a “Health-Conscious” coffee culture.

In accordance with a set of guiding principles adopted by Cherry Beans Coffee, Milligram aims to offer impeccable organic coffee and high-quality organic food, allowing Australian coffee lovers to indulge their fanatic love for Milligram’s exclusive flavour as an affordable luxury.